SEO company

Search Engine Optimization is a technique of increasing your website visibility on search engines. By optimizing your webpages, the website ranking increases and hence more traffic can be generated.


As a general rule, the higher the ranking of a website, the more are the number of visitors. Search Engine Optimization works in accordance with a search engine.


SEO optimization companies in Dublin are associated with the task of editing the content and HTML of the webpage, to increase its relevance thereby, improving the site rankings.


Search Engine Optimization companies in Dublin work with Search Engine Marketing firms, which help in promoting the site and diverting traffic from third-party websites.

The SEO companies in Dublin has a multitudinous task. The company performs all the basic functions and implements various strategies in order to improve the site rank on a search engine.




WHAT DOES A SEARCH ENGINE MARKETING COMPANY DO.?


From analysis to formulation of strategies, the SEO marketing company in Dublin does it all.

• The SEO marketing company in Dublin analyses the search engine algorithm and checks for the keywords and phrases in demand. The content is manipulated as per the needs of the search engine.
• Now, the company makes changes to the website content. Missing keywords are included and the density of the existing ones is increased. The search engine spiders scan the webpages and increase its relevance with a certain query or keyword.
• After content optimization, the page HTML is changed so as to improve its relevance with contents on the webpage. This is done to eliminate any barriers in web crawlers of search engines.
• The website is designed, making the contents simple so that the crawlers can locate them on the page.
• SEO companies in Dublin also increase the number of incoming links and reciprocal links on webpages. The greater the number of links, the higher is the site ranking. This not only improves the site visibility but also attracts more traffic.
• Internal linking is done so that search engine robots find content with more accuracy. Different pages are linked together to facilitate smooth transition between pages.
• The Dublin SEO companies have a task of creating a site map. This will help the Search Engine spiders find all the pages and index each page according to the algorithm.
• The company also has to ensure that the URL complements the contents on the webpage. In case of any discrepancy, the contents or the URL is altered accordingly.

SEO companies in Dublin work with Search Engine Marketing firms as they cover the marketing aspect too. Search Engine Marketing firms promote a website through AdSence, AdWords, Pay-per-click advertising and social media marketing.

The data collected is closely monitored using tracking software and feedback is given to the SEO company. Necessary changes are incorporated into the pages depending on this feedback. The revenue collected is also calculated and link popularity is checked.

This information is obtained by Search Engine Marketing firms and sent to SEO companies which re-optimizes web pages.