Sales Page

Creating an online sales page is as important for your company as Search Engine Optimization and other marketing techniques. The messages have to be creative, communicate with your target audience and respond to their requirements. Designing a sales page might not fetch instant results but proves to be effective in the long run.

WHAT IS A SALES PAGE?

A sales page is a web page designed to generate sales. It is an online advertisement coupled with an order processing unit. A well designed web page can drastically increase the conversion rate. Promoting your product/service on a web page requires adequate understanding of your target audience. Use of auto-response tools help to interact with the consumer.

COMPONENTS OF A SALES PAGE:

In order to create a strong impact on consumers, the web page must consist of the following components:

• Introduction: Briefly explain the reason for the launch of a product/service. You can either have a video introduction or complete text along with relevant pictures. However, the use of pictures or videos attracts more potential customers. You can also explain the problems that you personally faced which led to the creation of the product.
• Problem Solving: Provide a detailed demonstration on what type of problems your product can solve. Also show the effects of not having the product. Make sure that the advantages are depicted clearly.
  Show a comparison of how things were difficult before and after the introduction of the product/service. A Sales page can also have positive reviews of existing consumers.
• Scope: After providing a basic introduction to the product/service, provide a quick look on the future aspects of your product. You can also show various applications of the product. Also validate each claim that you make.
  A comparison with a similar product already existing in the market, would make it easier for the customers to make a choice.
• Features: Make a list of product details. These have to be very attractive. Add a 'buy' button at the end of every feature. Also show a detailed analysis of every feature and the benefits it has over other products in the same category. This technique will help in eliminating competition. Have an option of an 'online brochure'. Ensure that there are at least 8-10 features and benefits displayed on the sales page. If possible, put up videos showing some special features that are not available in other products in that particular category.
• Bonus and gifts: Give the consumer a reason to buy your product immediately. Free gifts, discounts and other offers on spot orders can increase the sales. The gift has to complement the product.
• Customization: Every customer would like to give a personal touch to a product. Provide various modification options for the prospect to choose from. These may include colors, technical specifications, size, etc. Finally, give the booking and order details of the finished product. This will definitely boost up the sales.
• Guarantee: A guarantee ensures the consumer about the quality of your product. It also shows your confidence on the product. This gives you a psychological advantage. Studies reveal that, the longer the guarantee the less likely are the chances of money-refunding. Deciding a guarantee can be difficult at times. So, just be fair and realistic.

• Place an order: Make your customer feel comfortable while making a transaction. A Verisign badge on the sales page would assure the prospects of an error-free payment mode. Try to provide more payment options for the benefit of your customers.

The effectiveness of your sales page will eventually depend on the deal structure and pricing of the product. Internet marketing technology can also improve your sales page.