Reminder about your invitation from manhardeep singh

This is a reminder that on November 21, manhardeep singh sent you an invitation to become part of their professional network at LinkedIn. Accept manhardeep singh's Invitation On November 21, manhardeep singh wrote: > To: Seo Paul [seopaul1987.internet@blogger.com] > From: manhardeep singh [manhardeeps@gmail.com] > Subject: Invitation to connect on LinkedIn > Seo, > > I'd like to add you to my professional network on LinkedIn. > > - manhardeep You are receiving Reminder emails for pending invitations. Unsubscribe. © 2012 LinkedIn Corporation. 2029 Stierlin Ct, Mountain View, CA 94043, USA.

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Reminder about your invitation from manhardeep singh

This is a reminder that on November 21, manhardeep singh sent you an invitation to become part of their professional network at LinkedIn. Accept manhardeep singh's Invitation On November 21, manhardeep singh wrote: > To: Seo Paul [seopaul1987.internet@blogger.com] > From: manhardeep singh [manhardeeps@gmail.com] > Subject: Invitation to connect on LinkedIn > Seo, > > I'd like to add you to my professional network on LinkedIn. > > - manhardeep You are receiving Reminder emails for pending invitations. Unsubscribe. © 2012 LinkedIn Corporation. 2029 Stierlin Ct, Mountain View, CA 94043, USA.

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Check out my profile on LinkedIn

From manhardeep singh Guest Blogger at Agriculturaleconomy.org Hyderabad Area, India Seo, I'd like to add you to my professional network on LinkedIn. - manhardeep Yes, I know manhardeep You are receiving Invitation to Connect emails. Unsubscribe © 2012, LinkedIn Corporation. 2029 Stierlin Ct. Mountain View, CA 94043, USA

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4 ways to increase affiliate sales

Affiliate Marketing is probably one of those déjà vu things many bloggers and webmasters. Most bloggers and webmasters have heard of the term affiliate marketing. Yet most of them have probably given up after putting their hands into it for some time. Affiliate marketing, which helps a blogger or webmaster increase their profit by promoting a product or service on their site, can sometimes be quite tricky. It has the potential to rake up huge profits but mostly go unnoticed by bloggers and webmasters alike.  This is because to be successful in affiliate marketing you need to be aware of certain tricks and have some knowledge of how to increase your sales. Affiliate marketing involves the visitors of your blog or site clicking on certain links given by the advertiser which directs them to that particular advertisers’ site and link. The more the number of clicks on those links, the more money you earn!

Here are four of the ways which will help you increase your affiliate sales:

1.      Choose the products that complement your site!

Yes, most people forget about this simple rule. You need to promote something that goes with the theme of your site. So if you are thinking of promoting a literary work in your beauty and fitness site, you would not have much success. Instead if you promoted a beauty product, you would probably succeed more. If you are unsure that you would probably not get products to advertise matching your blog or site description, do not worry. There are many affiliate networks like ClickBank which have products for you to advertise and out on your site from nearly all niches. 

2.      Check whether the product is trustworthy. 

When visitors click on the affiliate link on your site, they expect it to be good. If people find out that the products promoted are actually not up to the mark, they would form a negative opinion about your blog and site. It is necessary that you only advertise those products which you have either tested yourself or those which has great reviews. Else you might risk the traffic of your site itself.  

3.      Disguise your affiliate links.

In this 21^st century, most people know about affiliate links. Peculiarly people do not want you to gain profit. If they find you are using a referral link they would probably not click on it as they do not want you to make money. Even if people click on these links, they tend to delete the referral id and go directly to the main page of the referred site. This way you do not make any profits. So the best way to go about it is to just disguise your affiliate links. If people do not feel that you are promoting a link, the click through rate will be more.

4.      Network Socially.

Yes, using social networks to build up your site’s credibility can help you loads. Use this method to promote your site on popular social networking sites. With more traffic to your site, you are bound to gather more clicks on the referral links. If visitors find your site trustworthy, they are more likely to click on the links you share. The right way of networking combined with interacting with your visitors in the proper way will help your affiliate sales profits rise up soon.  

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9 Most Effective Internet Marketing Strategies

Internet marketing is the most effective method of promoting your product or service. As internet is accessed by a majority of people all around the world, the company is viable to get more visibility than any other marketing technique. Internet marketing can increase your customers, enhance brand visibility provides a platform to interact with consumers.

If you are new to this technique, here are the top 10 marketing strategies which can enhance your brand visibility on this global forum-

• Formulate a web promotion plan. Develop an attractive web design and a development strategy. Register with AdSence or AdWords to promote your product through online advertisements. These pay-per-click advertising methods not only create awareness about the product but also generate revenue. Analyze the current market scenario and make the strategy accordingly. Also make sure that you have an alternate plan ready in case the first plan fails to work.
• Improve your website ranking in major search engines like Google and Yahoo! In order to achieve this, optimize your website to comply with the search engine algorithm. Increase the number of keywords and add new ones. Study the consumer needs and provide them with latest offerings from the company. Also keep a check on competitors in the same field.
• Make use of email marketing. Target a specific group of consumers and communicate with them. If your company is new and yet to establish, this will help is creating awareness among the consumers. Set-up auto-responders on email, to communicate with customers.
• Get a free website analysis from an internet marketing consultant. The consultant can tell you the short-comings of your website and ways to increase traffic to the website. Internet marketing consultants also help in creating a proper marketing policy.
• Run an online contest. This will keep the consumers hooked on to the company. Give free gifts to customers on purchase of products. Sms contests also helps in generating revenue from mobile network companies.
• Publish articles about your company and products. Blogs, company pages and communities are a good platform which can bridge the gap between the company and consumers. Latest news about the company and notifications of product launches can be done on official pages.
• Promote your press releases. If you have a product launch, make sure you promote the event and gain attention. Write and publish articles related to the product before its release to create eagerness among the audience.
• Promote your products on a local level. Advertisements targeting a smaller area are more effective. Develop free listing on Yahoo! Local, Bing Local Listing Center, etc. Though this does not have the potential to generate revenue online, it can still improve your contacts and increase the number of customers. You can also submit your site to a trade organization site and specialized directory.
• Include your URL on brochures, business cards and stationary. See to it that, anything associated with your company has the URL printed on it. You can also mention the Facebook page and twitter handle along.

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SEO company

Search Engine Optimization is a technique of increasing your website visibility on search engines. By optimizing your webpages, the website ranking increases and hence more traffic can be generated.


As a general rule, the higher the ranking of a website, the more are the number of visitors. Search Engine Optimization works in accordance with a search engine.


SEO optimization companies in Dublin are associated with the task of editing the content and HTML of the webpage, to increase its relevance thereby, improving the site rankings.


Search Engine Optimization companies in Dublin work with Search Engine Marketing firms, which help in promoting the site and diverting traffic from third-party websites.

The SEO companies in Dublin has a multitudinous task. The company performs all the basic functions and implements various strategies in order to improve the site rank on a search engine.




WHAT DOES A SEARCH ENGINE MARKETING COMPANY DO.?


From analysis to formulation of strategies, the SEO marketing company in Dublin does it all.

• The SEO marketing company in Dublin analyses the search engine algorithm and checks for the keywords and phrases in demand. The content is manipulated as per the needs of the search engine.
• Now, the company makes changes to the website content. Missing keywords are included and the density of the existing ones is increased. The search engine spiders scan the webpages and increase its relevance with a certain query or keyword.
• After content optimization, the page HTML is changed so as to improve its relevance with contents on the webpage. This is done to eliminate any barriers in web crawlers of search engines.
• The website is designed, making the contents simple so that the crawlers can locate them on the page.
• SEO companies in Dublin also increase the number of incoming links and reciprocal links on webpages. The greater the number of links, the higher is the site ranking. This not only improves the site visibility but also attracts more traffic.
• Internal linking is done so that search engine robots find content with more accuracy. Different pages are linked together to facilitate smooth transition between pages.
• The Dublin SEO companies have a task of creating a site map. This will help the Search Engine spiders find all the pages and index each page according to the algorithm.
• The company also has to ensure that the URL complements the contents on the webpage. In case of any discrepancy, the contents or the URL is altered accordingly.

SEO companies in Dublin work with Search Engine Marketing firms as they cover the marketing aspect too. Search Engine Marketing firms promote a website through AdSence, AdWords, Pay-per-click advertising and social media marketing.

The data collected is closely monitored using tracking software and feedback is given to the SEO company. Necessary changes are incorporated into the pages depending on this feedback. The revenue collected is also calculated and link popularity is checked.

This information is obtained by Search Engine Marketing firms and sent to SEO companies which re-optimizes web pages.

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Mobile Marketing

Mobile marketing or wireless marketing refers to the practice of advertising a product or service through a wireless medium such as mobile.

It can also be defined as a method of promotion which is operated on a universal network to which users are connected using a personal device. However, there is no perfect definition for Mobile marketing.

Mobile marketing is a branch of Internet marketing as it involves various aspects web advertising. Special servers are established which send promotional messages to target audience.

Mobile marketing is more interactive as compared to other forms of internet marketing because it generates faster feedback from the consumers. Mobile marketing in a broad sense also includes local wireless network(WLAN) to communicate with audience.

Mobile marketing is done in the following ways:

• SMS Marketing: Short message service or SMS has become a popular way of marketing ever since the early 2000s.On an average, a sms can be read within 4 minutes from the time of sending making it a very effective method of advertising.
  
  Although mobile spam has been an issue with sms marketing, it still continues to yield good results with subscribers.
  
  Sending text messages to email addresses is another method of promoting a product. This is done using a short code that is unique to every company. This has its own limitations as it is valid only in a local area.
  
• MMS marketing: Multimedia message service makes use of slide-shows, images, videos and audio. Nearly every mobile in the market is MMS compatible, making it easy for companies to communicate with consumers.
  
  Organizations send promotional content to mobile subscribers via MMS. Few mobile MMS applications also sponsor a brand, making it a person to person marketing campaign.
  
  Companies send website links, videos about new product launches through a MMS sent via an internet server.
  
• In-game mobile marketing: Games downloaded over WAP usually promote a specific brand. With an increase in the number of interactive 3-D games, multi-player games and games on social networks, there is huge scope of promoting a brand.
  
  This concept of "mobile advergaming" has brands sponsoring an entire game or including promotional messages in the game.
  
  Mobile marketing through games is very effective considering the huge gamer's database all over the world. Games requiring an internet connection also download promotional content, thereby creating awareness about the brand.
  
• Using QR codes: QR or quick response code is a type of matrix code capable of storing huge amounts of data. This has gained popularity in recent years because of its fast readability, and large storage capacity than normal bar codes.
  
  With the growing popularity of smart phones all over the world, QR code readers are a default application. Offline QR codes can also be read using a mobile's camera. This coding generates information about a company or product.
  
  Every product or company has a unique QR code similar to the UPC bar-code. Companies focusing on providing integrated marketing response prefer QR coding so as to capture market sales and provide product information.
  QR code is regarded as open source technology.
  
• Mobile web marketing: Companies design advertisements that are specifically made for a mobile device. Unique patters HTML codes are created in order to feature the brand.
  
  Search Engines such as Google and Yahoo has been selling space on their mobile websites for advertising needs of companies. Web pages can also be integrated with a device that facilitated direct calling and SMS features.
  

ADVANTAGES OF MOBILE MARKETING:

• It is inexpensive compared to direct marketing.
  
• Mobile marketing is a faster way to interact with consumers as the response is instantaneous.

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Online Public Relations

Public relations is a method of interaction between an organization and the public by managing the flow of information. This is aimed at persuading the audience, employees, partners, and other share-holders to maintain a certain opinion about a company, its products or leadership in the market.
Public relations includes the following:

• Financial public relations: Providing information to reporters.
• Consumer public relations: Promoting a product or service, instead of advertising.
• Crisis public relations: Countering negative accusations and negative publicity.
• Industry relations: Providing information to different trade associations regarding your product/service
• Government relations: Stimulate policy making by engaging departments in public-sector.

Online public relations generally incorporates social media and social networks. This may also include blogs and micro-blogging. Online public relations activities are implemented towards influencing media, online communities and groups exclusively for the internet.

NEED FOR DEVELOPING ONLINE PUBLIC RELATIONS...

When you have a business set up, there is a need to promote the company or brand to make good profits.

The launch of a product always has to be followed by marketing. If consumers are already purchasing your product and referring it to other, there is no need for developing public relations. But unfortunately, this is not the case with every new organization. To establish a name in the highly competitive market, public relations is very important.

If the business has any events, they should make it easy for the public and media to find it. Online public relation tools include press releases, wire services like PR-Web, an online motoring kit, optimized blogging and appropriate Search Engine Optimized content. A perfect blend of online public relation tactics and offline marketing can be a very effective tool.

HOW IS IT DONE?

• Having a business objective: Understanding of the business objective of your company is the first step. These is a need to convince the public about the challenges faced and the techniques to solve the issues. You also need to keep a check on the competitors and their strategies. A balanced analysis of this would clearly reflect the present market scenario.
• Preparing an appropriate program: Your company should have a clear idea on how to answer queries from various agencies. After a careful analysis of the situation it is necessary to create opportunities to reach out to your audience. You can also design a way by which target audience will contact you directly.
• Training: Train the public. Help the people use social media and social networks. It is always better to teach the consumers to use certain forms of media than to deliver the services. Developing a consultancy service to help the consumers in an effective form of developing public relations.
• Broadcast: Broadcast your company news with press releases. Make several online press releases every month about your organization and distribute them over the public relations network. This would create a positive reputation about your product or service. Broadcasting is generally done to increase the online visibility of your company.
• Optimize press releases: Optimize the articles pertaining to news on your press releases. Map the keywords in accordance with the search engine algorithm. Use keywords in the title, sub-titles and the body. However, give priority to what the readers want. Also create reciprocating links which direct the user to your website. If possible, provide a free guide or report of your product or service.

BENEFITS OF HAVING ONLINE PUBLIC RELATIONS...

• Increased traffic to your company website.
• Building up of brand name, thereby creating awareness.
• Provides a platform to interact with consumers and extract feedback.
• Contributes to Search Engine Optimization by generating links to a website.
• Enhances website authority over the world wide web.

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Sales Page

Creating an online sales page is as important for your company as Search Engine Optimization and other marketing techniques. The messages have to be creative, communicate with your target audience and respond to their requirements. Designing a sales page might not fetch instant results but proves to be effective in the long run.

WHAT IS A SALES PAGE?

A sales page is a web page designed to generate sales. It is an online advertisement coupled with an order processing unit. A well designed web page can drastically increase the conversion rate. Promoting your product/service on a web page requires adequate understanding of your target audience. Use of auto-response tools help to interact with the consumer.

COMPONENTS OF A SALES PAGE:

In order to create a strong impact on consumers, the web page must consist of the following components:

• Introduction: Briefly explain the reason for the launch of a product/service. You can either have a video introduction or complete text along with relevant pictures. However, the use of pictures or videos attracts more potential customers. You can also explain the problems that you personally faced which led to the creation of the product.
• Problem Solving: Provide a detailed demonstration on what type of problems your product can solve. Also show the effects of not having the product. Make sure that the advantages are depicted clearly.
  Show a comparison of how things were difficult before and after the introduction of the product/service. A Sales page can also have positive reviews of existing consumers.
• Scope: After providing a basic introduction to the product/service, provide a quick look on the future aspects of your product. You can also show various applications of the product. Also validate each claim that you make.
  A comparison with a similar product already existing in the market, would make it easier for the customers to make a choice.
• Features: Make a list of product details. These have to be very attractive. Add a 'buy' button at the end of every feature. Also show a detailed analysis of every feature and the benefits it has over other products in the same category. This technique will help in eliminating competition. Have an option of an 'online brochure'. Ensure that there are at least 8-10 features and benefits displayed on the sales page. If possible, put up videos showing some special features that are not available in other products in that particular category.
• Bonus and gifts: Give the consumer a reason to buy your product immediately. Free gifts, discounts and other offers on spot orders can increase the sales. The gift has to complement the product.
• Customization: Every customer would like to give a personal touch to a product. Provide various modification options for the prospect to choose from. These may include colors, technical specifications, size, etc. Finally, give the booking and order details of the finished product. This will definitely boost up the sales.
• Guarantee: A guarantee ensures the consumer about the quality of your product. It also shows your confidence on the product. This gives you a psychological advantage. Studies reveal that, the longer the guarantee the less likely are the chances of money-refunding. Deciding a guarantee can be difficult at times. So, just be fair and realistic.

• Place an order: Make your customer feel comfortable while making a transaction. A Verisign badge on the sales page would assure the prospects of an error-free payment mode. Try to provide more payment options for the benefit of your customers.

The effectiveness of your sales page will eventually depend on the deal structure and pricing of the product. Internet marketing technology can also improve your sales page.

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Email Marketing

Email marketing is a direct form of marketing in which a commercial message is sent to a group of people using electronic mail. In fact, every email that is sent to a potential customer can be regarded as email marketing. In general, email marketing refers to-


1. Sending Direct promotional emails to acquire new customers by providing a catalog and other details of the product/service.


2. Sending emails that are designed to encourage loyalty and consumer relationship.


3. Displaying promotional advertisements in emails sent by other companies to their customers. Advertising space is often sold to companies that are yet to establish themselves in the market.



TYPES OF EMAIL MARKETING:


Email marketing can be broadly classified into three types depending on the type of content and action required.


1. Direct email: This involves sending a promotional message via email. The companies collect prospect email addresses from service companies. These services allow companies to target consumers according to interest and the geographical location. The email may contain announcements regarding a new offer, new product launch or setting up of a new company store in the city.


2. Transactional emails: These are generally triggered, based on consumer interaction with a company. Triggered transactional messages include purchase or order confirmation emails, online receipts or customer support. The primary purpose of a transactional email is to provide response to a consumer action.
Email newsletter software provide transactional email support which allows them to include promotional messages within the body of a transactional email.


3. Email Newsletter: These are direct emails sent to consumers, who have subscribed to the company's newsletter service. The emails usually contain promotional content in the form of text/images. The primary purpose of this is to develop better relations with the customers/subscribers.



ADVANTAGES OVER TRADITIONAL ADVERTISING MAIL:


Email advertising has its own merits compared to advertising mail.

• Eco-friendly: This method is environment friendly as it saves paper.
• Global reach: There are no borders in email marketing. The emails are send to numerous email addresses irrespective of location or time.
• Instant delivery time: Emails are instant and provide the benefit of quick-paced marketing. It also encourages immediate responses from potential customers.
• Low-cost: Email marketing requires minimal investment. Accumulating email addresses is relatively inexpensive compared to the costs incurred to run a paper-based advertising unit.
• Measurable results: Special software are available that accurately measure click through rate, conversion rate, traffic generated, location of a target customer, etc.
• Interactive: Email marketing is an interactive method of marketing. This involves active participation of the consumer and the company, helping is developing strong relations.

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Search Engine Optimization marketing

Search Engine Optimization (SEO) is the process of enhancing the ranking of a website or a web page in a search engine. In general, the earlier a website appears in the search results, the more visits it will receive from the users.

SEO works in accordance with a search engine algorithm. It decides what keywords people search for. The content has to be in accordance with the algorithm followed by a search engine.

This is however very different from Image Search Optimization.
The SEO Optimization Company might edit the content and related HTML associated with the website to increase its relevance.

HOW DOES SEO OPTIMIZATION WORK?

·        Firstly, a detailed analysis of the search engine algorithm is done. Research is performed to know the kind of content that is in demand.

·        Secondly, the Company makes necessary changes to the web content, thereby including all the missing keywords and increasing the density of the existing ones.

·        After the content has been optimized, changes are made to the HTML source code. This is done to increase its relevance to specific keywords and to discard any barriers in web crawlers of search engines.

·        In order to gain more traffic, many incoming links and reciprocal links are set up on the company's website.

·        Internal linking is very important for any website, which wishes to increase its ranking in the search engine results. This will help robots find content with greater accuracy.

·        A sitemap of the website is designed. This will help the search engine find all of the pages in the site and index them.

·        Lastly, the Company ensures that the URL structure compliments the content that is on the webpage.

ADVANTAGES OF SEO OPTIMIZATION:

Search Engine Optimization has the following benefits-
1. Global perspective: SEO has many benefits for any organisation which wants to establish itself globally. Selecting keywords and phrases carefully can to target the audience can help the company develop a world-wide existence.

2. Increase visibility: Once the website is optimized, it will increase its visibility in search engine results.

3. Higher returns: Search Engine Optimization, if properly implemented can ensure higher return on investment. Thus, increasing the company turnover.

4. Cost-effective: One of the greatest benefits of Search Engine Optimization is that it is cost-effective and requires minimum investment in the initial stages. It is a long term marketing solution and is better than any other search engine marketing strategy.

5. Flexibility: it is easy for the company to reach an audience of their choice. The organization can make a strategy to meet the requirements of their choice.

6. Strategy analysis: this unique property of SEO campaigning makes it possible for companies to analyse the conversion rates, traffic generated and other similar parameters.

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