Email Marketing

Email marketing is a direct form of marketing in which a commercial message is sent to a group of people using electronic mail. In fact, every email that is sent to a potential customer can be regarded as email marketing. In general, email marketing refers to- 1. Sending Direct promotional emails to acquire new customers by providing a catalog and other details of the product/service. 2. Sending emails that are designed to encourage loyalty and consumer relationship. 3. Displaying promotional advertisements in emails sent by other companies to their customers. Advertising space is often sold to companies that are yet to establish themselves in the market. TYPES OF EMAIL MARKETING: Email marketing can be broadly classified into three...

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Search Engine Optimization marketing

Search Engine Optimization (SEO) is the process of enhancing the ranking of a website or a web page in a search engine. In general, the earlier a website appears in the search results, the more visits it will receive from the users. SEO works in accordance with a search engine algorithm. It decides what keywords people search for. The content has to be in accordance with the algorithm followed by a search engine. This is however very different from Image Search Optimization. The SEO Optimization Company might edit the content and related HTML associated with the website to increase its relevance. HOW DOES SEO OPTIMIZATION WORK? ·        Firstly, a detailed analysis of the search engine algorithm...

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