Email Marketing

Email marketing is a direct form of marketing in which a commercial message is sent to a group of people using electronic mail. In fact, every email that is sent to a potential customer can be regarded as email marketing. In general, email marketing refers to-


1. Sending Direct promotional emails to acquire new customers by providing a catalog and other details of the product/service.


2. Sending emails that are designed to encourage loyalty and consumer relationship.


3. Displaying promotional advertisements in emails sent by other companies to their customers. Advertising space is often sold to companies that are yet to establish themselves in the market.



TYPES OF EMAIL MARKETING:


Email marketing can be broadly classified into three types depending on the type of content and action required.


1. Direct email: This involves sending a promotional message via email. The companies collect prospect email addresses from service companies. These services allow companies to target consumers according to interest and the geographical location. The email may contain announcements regarding a new offer, new product launch or setting up of a new company store in the city.


2. Transactional emails: These are generally triggered, based on consumer interaction with a company. Triggered transactional messages include purchase or order confirmation emails, online receipts or customer support. The primary purpose of a transactional email is to provide response to a consumer action.
Email newsletter software provide transactional email support which allows them to include promotional messages within the body of a transactional email.


3. Email Newsletter: These are direct emails sent to consumers, who have subscribed to the company's newsletter service. The emails usually contain promotional content in the form of text/images. The primary purpose of this is to develop better relations with the customers/subscribers.



ADVANTAGES OVER TRADITIONAL ADVERTISING MAIL:


Email advertising has its own merits compared to advertising mail.

• Eco-friendly: This method is environment friendly as it saves paper.
• Global reach: There are no borders in email marketing. The emails are send to numerous email addresses irrespective of location or time.
• Instant delivery time: Emails are instant and provide the benefit of quick-paced marketing. It also encourages immediate responses from potential customers.
• Low-cost: Email marketing requires minimal investment. Accumulating email addresses is relatively inexpensive compared to the costs incurred to run a paper-based advertising unit.
• Measurable results: Special software are available that accurately measure click through rate, conversion rate, traffic generated, location of a target customer, etc.
• Interactive: Email marketing is an interactive method of marketing. This involves active participation of the consumer and the company, helping is developing strong relations.

Read more »

Search Engine Optimization marketing

Search Engine Optimization (SEO) is the process of enhancing the ranking of a website or a web page in a search engine. In general, the earlier a website appears in the search results, the more visits it will receive from the users.

SEO works in accordance with a search engine algorithm. It decides what keywords people search for. The content has to be in accordance with the algorithm followed by a search engine.

This is however very different from Image Search Optimization.
The SEO Optimization Company might edit the content and related HTML associated with the website to increase its relevance.

HOW DOES SEO OPTIMIZATION WORK?

·        Firstly, a detailed analysis of the search engine algorithm is done. Research is performed to know the kind of content that is in demand.

·        Secondly, the Company makes necessary changes to the web content, thereby including all the missing keywords and increasing the density of the existing ones.

·        After the content has been optimized, changes are made to the HTML source code. This is done to increase its relevance to specific keywords and to discard any barriers in web crawlers of search engines.

·        In order to gain more traffic, many incoming links and reciprocal links are set up on the company's website.

·        Internal linking is very important for any website, which wishes to increase its ranking in the search engine results. This will help robots find content with greater accuracy.

·        A sitemap of the website is designed. This will help the search engine find all of the pages in the site and index them.

·        Lastly, the Company ensures that the URL structure compliments the content that is on the webpage.

ADVANTAGES OF SEO OPTIMIZATION:

Search Engine Optimization has the following benefits-
1. Global perspective: SEO has many benefits for any organisation which wants to establish itself globally. Selecting keywords and phrases carefully can to target the audience can help the company develop a world-wide existence.

2. Increase visibility: Once the website is optimized, it will increase its visibility in search engine results.

3. Higher returns: Search Engine Optimization, if properly implemented can ensure higher return on investment. Thus, increasing the company turnover.

4. Cost-effective: One of the greatest benefits of Search Engine Optimization is that it is cost-effective and requires minimum investment in the initial stages. It is a long term marketing solution and is better than any other search engine marketing strategy.

5. Flexibility: it is easy for the company to reach an audience of their choice. The organization can make a strategy to meet the requirements of their choice.

6. Strategy analysis: this unique property of SEO campaigning makes it possible for companies to analyse the conversion rates, traffic generated and other similar parameters.

Read more »